Blog
App marketing without a camera.
Guides for indie developers who want downloads from TikTok and Instagram: slideshow posts, hooks that work for apps, and what to post every day.
- App growth
Indie App Marketing: A No-Budget Plan for Your First 1,000 Users
A realistic 90-day marketing plan for a solo developer: what to do in the first week after launch, which channels pay off, and how to post daily without burning out.
Oct 30, 2026 · 13 min read - App growth
How to Get App Downloads Without Ads: The Organic Playbook for 2026
ASO alone is not enough any more. Here is how indie apps stack TikTok and Instagram slideshows, Reddit, Product Hunt and ASO into a repeatable organic install engine.
Oct 30, 2026 · 12 min read - Content formats
45 TikTok Content Ideas for Apps That Don't Need a Camera
Slideshow post ideas for every app category, grouped by what they do for you: reach, trust or installs. Each with a sample hook you can adapt today.
Oct 30, 2026 · 11 min read - Playbooks
The TikTok Slideshow Strategy Behind Apps With Millions of Downloads
Why photo slideshows, not videos, became the growth engine for consumer apps like Cal AI and Umax, and how to copy the playbook as a solo developer.
Oct 30, 2026 · 10 min read - TikTok marketing
How to Promote an App on TikTok in 2026 (Without Ads or Showing Your Face)
A step-by-step TikTok playbook for indie developers: account setup, the slideshow format, hooks that convert to installs, posting cadence and what to measure.
Oct 30, 2026 · 12 min read